Fourth creek’s relishes flex to three distinct culinary categories, each with a wide range of recipe applications.
Shoppers who find Fourth Creek tend to discover three uses for it within a month. That's the clearest explanation we have for why its repeat purchase velocity outperforms the rest of the set. For retailers, it’s a basket builder attracting all kinds of customers, including:
- Condiment-use shoppers buy proteins, buns, and entertaining staples.
- Combinator-use shoppers buy soft cheese, crackers, and wine.
- Cookery-use shoppers buy higher-AOV ingredients: premium cuts, specialty grains, the things people cook with on purpose.
One jar, three trips through the store. The relish set is now a destination.
The usage frame.
- Condiment. Hot dogs, burgers, sandwiches, eggs. The gateway. Lowest-friction entry into the category.
- Combinator. Mixed into cream cheese, mayo, vinaigrettes, and dips. Where loyalty starts.
- Cookery. Glaze, braise, finish, and marinade. Where the jar earns its place in the pantry.
Category context.
Red pepper relish is novel to 99% of grocery shoppers. Not a spin on pickle relish, a different category, a different basket, a different price ceiling. We sell six profiles in 11–12oz jars at $6–8 retail. Premium tier without precious-specialty pricing. The everyday-premium gap in most aisles is missing.
Where we are now.
- Whole Foods, Fairway, MOM's Organic, Big Y, and dozens of independents across nine states.
- Coming soon: The Fresh Market (all 165 locations)
- MetLife Stadium, via Delaware North.
- Specialty Food Magazine "Buyer's Pick."
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Featured on Martha Stewart Living (Turkey Meatloaf Burger).
Product Formats.
- Retail jars: six SKUs, 11 or 12oz, 6 per case
- Foodservice: 140oz jug, 4 per case (Sweet Pepper Relish)
- Squeeze pack: 1oz unit, 250 per case (Sweet Pepper Relish)
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Vegan, GMO-free, gluten-free, small batch. Made in the USA.