For Retailers

Each jar appeals to three distinct customer segments, each with its own use cases.

Shoppers who find Fourth Creek tend to discover three uses for it within a month. That's the clearest explanation we have for why repeat purchase outperforms the rest of the set. And it has a basket consequence, the relish set doesn't usually deliver:

• Condiment-use shoppers buy proteins, buns, and entertaining staples.
• Combinator-use shoppers buy soft cheese, crackers, and wine.
• Cookery-use shoppers buy higher-AOV ingredients: premium cuts, specialty grains, the things people cook with on purpose.

One jar, three trips through the store. 
Over a year, a shopper who treats the relish set as a destination instead of a glance.

The usage frame

• Condiment. Hot dogs, burgers, sandwiches, eggs. The gateway. Lowest-friction entry into the category.
• Combinator. Mixed into cream cheese, mayo, vinaigrettes, and dips. Where loyalty starts.
• Cookery. Glaze, braise, finish, and marinade. Where the jar earns its place in the pantry.

Category context

Red pepper relish is novel to 99% of grocery shoppers. Not a spin on pickle relish, a different category, a different basket, a different price ceiling. We sell six profiles in 11–12oz jars at $6–8 retail. Premium tier without precious-specialty pricing. The everyday-premium gap in most aisles is missing.

Where we are now

• Whole Foods, Fairway, MOM's Organic, Big Y, and dozens of independents across nine states.
• MetLife Stadium, via Delaware North. Giants and Jets seasons: gameday concession handoff with a squeeze-pack format we developed for that channel.
• Specialty Food Magazine "Buyer's Pick."
• Featured on Martha Stewart Living (Turkey Meatloaf Burger).

Operations

• Six SKUs, 11–12oz glass jars
• 140oz foodservice jug available
• Squeeze pack format for foodservice and on-premise
• Vegan, GMO-free, gluten-free, small batch. Made in the US.

Talk it through

Andy Schiavetti — andrew@fourthcreekfoods.com

Rick Field — tbd